Page Likes Add Credibility: If people like your company, it’s probably because it offers high-quality products and services. Ask any Facebook advertising company. Page likes also serve as social proof: if a woman’s friend with whom you share common interests likes your company, likely, that woman will likely also be interested in your company. Since getting page likes is important, here is a list of 14 ways to increase likes on your Facebook page, compiled by the #1 Facebook Ad Agency.
1. Use strong images regularly:
Use strong, professional, clear, interesting, and relevant images. For example, if you sell clothing, be sure to include the items you sell in a photo, frame the images professionally, and present them in an eye-catching way, such as asking a model wearing your product to appear an attractive way to pose your looks and attractive clothes.
You want to include images in all posts on your Facebook Page because users are drawn to more eye-catching images rather than simple text. The more users you attract to your posts, the more likely it is that your page will receive likes.
2. Connect to other websites:
Follow websites with niches similar to yours. For example, if you are a photographer, you interact with other photography sites by liking and commenting on their posts using your Facebook account. However, be careful not to leave irrelevant comments that could be misinterpreted as spam, such as comments loaded with hashtags or links.
Being on other Pages increases your visibility and also tells Facebook what your Page is about, increasing the likelihood that Facebook will suggest your Page to users who already follow Pages similar to yours.
3. Add a Like button to your website:
Customers visiting your website are an ideal audience to target your Facebook page because they are already interested in your business.
Installing the Like Button plugin on your website allows users who browse your products or read your blog (if you have one) to like your page in a simple and non-invasive way.
4. Give your listeners something personal:
Of course, you don’t want to treat your company website like a personal profile. However, add posts now and then to show your audience that there is a trustworthy person behind your business.
For example, if you run a family restaurant, post a photo celebrating a family member’s birthday with a short message describing who they are while expressing real human emotions. When you add a personal touch to your Page, users are more likely to see you as an interesting Facebook friend rather than a company just trying to get its name out there.
5. Complete the Information section:
Complete means that all information goes there: a link to your website, the address of your company, the year your company was founded – everything. This seems like a slower and less proactive way to get likes, but it helps because it increases credibility.
6. Give value to your profile and cover photos:
Use professional photos that fully communicate your brand. Since these are the first things users see when they visit your website, it’s important to make a good first impression. Think of them as a permanent store sign.
7. Embed articles on your website or blog:
Copy the code from one of your top-performing Facebook posts and paste it into the backend of your website or blog. This way your website visitors will see it and can easily click on it to view and (hopefully) like your page.
8. Incorporate videos into your marketing strategy:
One of the best ways to communicate with users is through video. Create high-quality videos that showcase your product or tell a story about your brand. Use colorful, eye-catching images and informative text overlays to attract viewers. Do something unique that will leave viewers wanting more and encourage them to like your page.
If you need more help creating Facebook video ads, you can check out this article with four tips for creating great Facebook video ads.
9. Add the page you manage to your profile:
In your profile, you can add links to the Facebook pages you manage in the “Intro” tab. This means your friends can click on links and visit your page, increasing your chances of getting more likes. This will let your friends’ friends see that they liked your page and encourage them to do the same.
10. Write outstanding copy:
Although it may seem simple, it is challenging to write a compelling message that clearly and concisely conveys your message in a way that attracts subscribers. You don’t want to write too much or too little, and you want to write without grammatical errors because this will damage your credibility.
The better you write, the more likely you are to attract users, and increase the number of Facebook likes and therefore the number of followers.
11. Promote with Clear Rules:
Everyone loves free stuff! Contests and giveaways are excellent for increasing likes and engagement. Ensure your rules are clear and easy to follow. Encourage participants to like your page, share the post, and tag friends. This not only boosts your likes but also expands your reach.
12. Offer Appealing Prizes:
The prize you offer should be enticing enough to get people excited. It doesn’t have to be expensive, but it should be something your audience values. Think about your niche and what your followers would love to win.
13. Choose Relevant Influencers:
Partnering with influencers can introduce your page to a broader audience. Choose influencers who align with your brand values and have a follower base that matches your target audience. Their endorsement can significantly boost your page’s credibility and likes.
14. Co-Create Content:
Co-creating content with influencers can be highly effective. Whether it’s a joint live session, a giveaway, or a featured post, collaborative content can draw followers to your page, increasing your likes and engagement.
