Four SEO tips for small businesses in Dubai:
As already mentioned at the beginning, it can make sense for small companies to gear their website to local search queries in order to achieve noticeable success relatively quickly. Building on this, general search queries can still be tackled at a later point in time. Four SEO tips for small businesses in Dubai Proceeding the other way around is usually less sensible because, with limited resources, success may not be achieved and the whole SEO game quickly becomes a test of patience.
Below are four SEO strategies that offer special opportunities for small businesses:
1. Providing quality Content:
What sounds logical and simple at first is a challenging task depending on the industry and target group. Specifically, it is important to provide the best content on the Internet for search query X. It can be helpful to look at the top 3 search results for the corresponding search query and check in detail what content and media are presented on these websites.
- Does the content consist mostly of text or are graphics, videos or interactive content integrated?
- What is the scope of the content?
- How is the content prepared (formatting, etc.)?
- What are the performance data of the websites?
- How is the content displayed on mobile?
Once these questions have been answered. It is important to think about a concept of how this information can be presented in an even better form on your own website. The goal should by no means be to copy competitors’ content. It’s more about using the existing content to create something even better and/or more comprehensive that resonates with users. When creating content, tools such as keywordtool.io should be used to get the most comprehensive picture possible of what users are actually looking for. Combined with the search volumes from the keyword planner in Google Ads, individual search queries can be prioritized. Contact us for SEO Services in UAE
It is important that all SEO basics are taken into account when creating content. That means:
- Formatting the text and individual sections in terms of structure and formatting
- Implementation of one or more headings (h1 – hx)
- Optimization of internal linking
- Optimization of meta data (meta title & description)
- Optimization of loading time
2. Building high-quality & relevant backlinks:
Backlinks have always been an issue in SEO. They will still contribute significantly to a good ranking in 2021. The criteria that make up a good backlink have been significantly tightened by Google. While in the past it might have been sufficient if numerous entries were made in web directories, today the quality of a backlink is more important than ever. But how is quality determined? In a nutshell:
- Way of setting up links
- Backlink structure of the linking site
- Position of the set link
- Reliability and authenticity of the linking site
- Visibility history of the linking page
- Thematic relevance of the linking page to your own website
- Environment of the set link
Since the topic of building backlinks has become extremely demanding, here is a reference to one of the many good guides
Small businesses usually have the best chances of gaining backlinks in their immediate neighborhood. In other words, other companies from the same location, cooperation partners, suppliers, freight forwarders and, in principle, all other business contacts. These business contacts should definitely be checked for potential links and, if necessary, acquired. In addition, local news papers, city magazines or blogs with a regional focus are a good option. Of course, relevant business directories can also be “taken along” in the context of link acquisition, but this is not expected to have too great an impact.
It is important to build as natural a backlink profile as possible for your own website. Purchased links are by no means included because, in the worst case scenario, these can lead to a penalty from Google and the loss of important Google rankings.
3. Implementation of structured data:
Structured data helps the Google bot to better interpret a website and its content. For example, companies can use so-called markups to mark numerous contact and company information so that the most important data can be read by Google or can be assigned very specifically. Click Here for SEO Services in Dubai
4. Continuous implementation of SEO measures to always be one step ahead:
What many companies that decide to implement SEO measures lack is both a clear strategy. The grit and patience to pursue and implement this strategy in the long term.
It is therefore best if the current status is recorded (e.g. in the form of an SEO analysis) and all relevant optimization measures are identified. Compiled according to their priority before any measures begin. The result is a guide that will carry the entire SEO team through the next few weeks and months. On the basis of which all the necessary measures can be implemented in a sensibly structured manner.
SEO Agency:
Day-to-day agency life shows that entrepreneurs approach the SEO story almost over-motivated at the beginning, but then run out of steam very quickly when it comes to continuously improving the website and expanding it with high-quality content. Only those who have the patience and leisure to implement SEO permanently and incorporate it into the holistic marketing strategy will be able to differentiate themselves from competitors and be successful.
The goal should by no means be to copy competitors’ content: it’s more about using the existing content to create something even better and/or more comprehensive that resonates with users. When creating content, tools such as keywordtool.io and answerthepublic.com should be used to get the most comprehensive picture possible of what users are actually looking for. Combined with the search volumes from the keyword planner. for more Blogs https://www.slangfeed.com/
