Selling ideas in the current digital time is just an art that every business really needs to cultivate. Times are long gone of wordy, static brochures or press releases. Consumers are bombarded with information, and they crave content that is engaging, informative, and digestible. This is where corporate video production comes in handy.
Video power can help any business reach its marketing goals through means like explainer videos, product demonstrations, or testimonials, just being some of the most effective methods. Studies show that viewers retain 95% of a message conveyed through video compared to just 10% of text. So, if you’re thinking of a way to increase brand recognition, generate more leads, or maybe educate your customer base, corporate video production is a fantastic tool to think about.
With the present boom in the industry, Singapore is up on the cards as the corporate video production hotspot in Asia. But just before plunging deep to shoot, it will be crucial to understand the basic stages that are going to have to be covered when managing corporate video Singapore.
Pre-Production: Planning Your Vision
Defining Your Goals & Target Audience:
The very first step includes defining what goals you want to achieve with your video. Do you want it to raise brand awareness, educate possible clients on the introduced product or service, or raise internal training for your employees? Therefore, a clear understanding of the goals will guide every step in the production process.
Once goals are in place, you can then define the target audience of your video. Who will watch your video? Know about their demographics, interest areas, and how they behave online; otherwise, you will be unable to draft a message that suits them.
Articulation of a Compelling Message and Script:
Having laid down the goals of the video and having a fairly developed idea of who your target audience would be, it is time to coin the core message that you would want your video to pass. The message needs to be clear, precise, and catchy enough so it grabs the attention of the audience. The script provides the backbone of any strength in video production. It plays a similar role to a blueprint, whereby one can define how to tell the story, including the dialogue and key points that need to be delivered.
Writing for a corporate video in Singapore may not be dramatic and fully loaded with twists in the plot, but still, use storytelling in the script for your viewers to be interested. You may want to consider storyboarding, which is making a visual representation of your script. This also sets up the tone of your video: do you want to go all serious and professional, or maybe a bit more on the peppy, casual side? Set the tone according to what the identity of your brand is and what will match most with your target audience.
Location Scouting & Logistics:
Based on the video concept you have, you may probably have to fix the locations you would be shooting at. If it is a reflection of the place from where you work, then obviously, it is all in readiness with the location! However, if the video will include filming the product’s demonstration or interviewing some industry experts, then location scouting will be necessary.
You should consider from the start how logistics will film in the location. Would you require any permits for that? Are there any additional expenses due to the shooting in a particular location? This ensures that the logistical part really goes as planned.
Production: Capturing Your Story
Building Your Production Team:
Essentially, the choice of partners is very key to a successful video production. You may decide to carry out in-house production or contract a video production house Singapore to produce the videos for you. So, in case you have a good videographer and the needed editing software at home or the office, the production of the explainer video is possible in-house. But in case of bigger projects or lacking the inside capacities to carry out the video, you better hire a specialized video production company.
And this is where a bit of an experienced agency helps: with a range of new creative ideas, technical expertise, and industry connections, essentially. They bring expertise to the whole package from scriptwriting and storyboarding through to filming, editing, and motion graphics. When it comes to the agency, one should look at their portfolio, experience, or perhaps experience in projects similar to yours, and, of course, the budget.
Filming & Capturing Footage:
Now that the crew is set, you proceed with the filming process. It’s a very strategic process. You shoot following the list of shots. It is very precise, where every single shot that is need to make up the video is list. This ensures no left-out aspects of the footage required for the shoot. The other crucial parameter is lighting, without which professional-looking visuals would be impossible to achieve.
Equally, the production should take care of setup lighting, working on location or within a studio environment. Recording sound is also essential. Clean and clear audio is the essence. Your audience will have to hear what you are saying properly, and they should be able to follow. Capture your B-roll. B-roll comprises shots or candid moments that give context or visual interest in your video, for example, shots of an establishing nature, close-ups of objects, and candid moments.
Talent Management & Interview Techniques:
If your video includes actors representing some roles or testimonials, then this incorporates talent management into production. This may require a casting call to get people whose personality you would like them to play out in the video. If the employees will feature, then coach them and find out how camera-friendly they are.
In the interview segments, try to create a relaxed, conversational atmosphere that will bring forth the kind of relaxed, candid answers likely to be of greatest interest to your audience. Your interviewer should ask clear, brief questions that will force the necessary and useful information to be contain in the answer.
Post-Production: Bringing it All Together
Editing & Polish
This is where your video really starts to come together. The editing suite is where a skilful, experienced video editor will seamlessly piece together your footage so that out of all the shots taken, a clear, smooth story emerges. This means everything from weaving your main scenes, to B-roll, and in the case of transitions.
This will be done by music and sound effects laid on top to bring more emotional charge to the video. Correctly selected music is one of the most important things in the definition of the tone and atmosphere in your video. Upbeat music can energize viewers, while a more calming soundtrack can create a sense of trust or authority.
Quality Assurance & Delivery:
After editing, the quality assurance process takes over. It includes the final review of the video, under quality assurance to ensure it is at par with your expectations and objectives. This is the stage in which any adjustments or changes made.
From there, the video is finally send in the right format for the agreed channel of distribution. It can thus involve optimization for the web, high-resolution re-creation if the video is intend for offline presentations, and many other possible adjustments.
Next Steps: Leveraging Your Video Content
Promoting Your Video:
You can share the video content that you create on social media. For example, one could use such social media platforms as Facebook, LinkedIn, and Instagram to share videos. Utilise the features of these platforms to target your desired audience demographics and may even think of using paid advertising.
You can even go further to embed the video on your website or blog to drive more traffic towards that site. Strategic email marketing campaigns can be another effective way to promote your video to your subscriber base.
Measuring Success:
Don’t sit back and relax once your video is live. Be sure to measure how your video performs so that you understand its effect and also provide room for some improvement. Most video production house in Singapore offer an analytical tool that can track all the metrics of the video viewed, from views to engagement rates and click-through rates. Analysing this data will let you know how effectively you have performed your video, and therefore, you can change your strategy.
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