How much does SEO cost for small businesses in Calgary Canada?
This depends on the goals to be achieved with SEO and the competitive situation. For local companies with little or no competition, a one-off optimization can lead to being found for the most important terms. In most cases, small companies also have to compete against other, often larger and already established market competitors. In order to have a chance here, in addition to the technical basis, a strategy and content creation tailored to the company’s goals are necessary. The amount of content required depends on the offer, topic and competition. How much does SEO cost for small businesses in Calgary Canada?
What is Budget and time Duration to Rank Website?
For small companies, I recommend SEO support of at least 6 months, during which technical optimizations are implemented, a strategy is created, on-page content is published and backlinks are built. Experience has shown that this support costs between around $1,000 and $3,000 per month for SMEs, depending on the provider, although there is actually no upper limit. In search engine optimization, the theory is that “more is more” (more effort for content and backlink building results in higher and faster visibility).
But in view of limited budgets, the question always arises as to how much of it should sensibly be invested in the SEO channel. For some companies, SEO is only partially suitable for reaching the target group, for others it is the most lucrative marketing channel with a high return on investment. Reputable agencies and freelancers give an objective, individual assessment.
Agencies in particular often have longer-term retainer contracts with fixed terms of e.g. B. 6 or 12 months. But package prices or month-to-month collaboration are also possible. As a freelancer, I offer monthly support that can be canceled at any time, but I recommend working together for at least 6 months. During this time, the most important optimizations can be made and the first successes can already be recorded. Click here for SEO services in Calgary Canada
How many blog posts should I publish per month to Rank in Calgary Canada?
First of all: QUALITY is much more important than quantity when it comes to content. For example, if you publish 20 blog posts a month and these posts consist of thin content that provides little added value, then this high frequency will be of no use to you. It’s better to have a few, but really good pieces of content. And the best thing is lots of really good content!
To achieve a noticeable increase in visibility, I would recommend publishing at least two content pieces on relevant topics per month.
Your SEO work should also include editing existing content. Regularly look at the performance (rankings and clicks) of your blog posts and look for potential to improve them.
Should I use AI for content creation for Blogpost?
This is of course up to you, but I would recommend it – for the simple reason that it can save you a lot of time. But be careful: Always use Chat GPT and Co. only as supporting tools and not as content generators that write finished texts for you. Content written by AI is usually too superficial and interchangeable to stand out from the competition.
Use AI tools instead e.g. B. to suggest topic ideas and a structure for your contribution, to obtain information on individual subtopics or ideas for wording.
Very important: If you let the AI pick out information for you, don’t forget to check it for accuracy! Blindly trusting AI is generally not a good idea.
What should be the Keyword strategy for small Business in Calgary Canada:
You probably already know that SEO has a lot to do with researching and integrating keywords. But many small businesses make the mistake of focusing on the wrong keywords.
The supposedly attractive keywords with high search volumes are usually highly competitive. The competition is so great that with a small website you have little chance of ranking for it.
That’s why it’s important to strategically select keywords that a) are as relevant as possible to your offer and b) have as little competition as possible. Local companies offer e.g. B. local keywords (e.g. “yoga Canada”). Otherwise, so-called niche keywords are interesting (e.g. “seo for small businesses” instead of “seo”). for digital marketing services click here
You can find out how to research keywords and work with them in my free SEO content guide.
Serve search intent:
Just as important as the right topics and keywords is correctly serving the search intent. What is it about?
Well: Anyone who types something into the search engine does so with an expectation, such as…
- To get an overview of a topic (e.g. on the subject of dog breeds),
- To obtain specific information (e.g. how big a Border Collie will grow) or
- To get instructions (e.g. how to cut a dog’s claws).
In the area of search engine optimization, this expectation is referred to as search intention.
Good content fulfills the search intent 100 percent. This means that users who come to your site will find exactly what they are looking for. Only then will they consume your content instead of continuing their search with the competition. It is all the more important to know the search intent of your target group and to align the content accordingly.
To identify the search intent, it is usually enough to take a look at the search results. What content is listed at the top? Because Google tries to recognize the search intent for each search term and deliver appropriate search results. You’ll do even better if you also talk to your target group and find out their needs. for more blogs https://www.slangfeed.com/
